Games4Good will introduce Keep•It•Human (KiH) a Social Venture and creative studio building game ecosystems for Digital Altruism. At the core of its mission, KiH adds music and fun to storytelling, digital fundraising and new modes of engagement, to connect a new generation of people with the ownership of social challenges.
Back in 2020, this company started as a spin-out of Prof. Ricardo Climent’s academic research at the University of Manchester, under UK's accelerator ASPECT (now ARC) and its programme Success 2020 . KIH’s videogames such as Timbi.world, celebrate emotional game-play and the traits of being human. The creative spirit of their characters and their empathy with global challenges are virtual-to-real conversion tools for Human bonding. Keep•It•Human also provides charitable foundations and NGOs with a new space in the digital and helps them to renew their donors' age.